For partners
For potential partners
Value added services and products unit focuses on such directions as mobile content, mobile marketing, new services, mobile internet, mobile games and entertainment. A set of software and hardware tools developed and maintained by JS «Kcell» allow to provide its subscribers with access to wide range of services of content providers.
The List of partners of development additional services and mobile marketing
| Company | Address | Contact details |
|---|---|---|
| LTD «АйФридом» (i-Free) | Almaty, st. Zheltoksan 188 | Zhanna Aukhadieva e-mail: i-free.kz@i-free.com tel.: +7 (727) 3494292 mob.:+7 701 220 32 80 |
| «Zero Gravity» LLP | 531, Seifullin av, Business centre "Saryarka-Aluan", Almaty | Raimbergenov Sanat e-mail: sanat@zerogravity.kz tel.: +7 (727) 356 79 56 mob.: +7 701 555 76 69 |
| «SMS-Consult» (СМС-Консалт) LLP | Almaty, Raimbek Str., 348а, office 116 | Shevkunov Vladimir email: info@sms-consult.kz tel.: +7 727 244 76 56, +7 727 356 76 56 |
| «Telematics Asia» LLP | Almaty, Rozybakiev str., 173/24, ap.23 | e-mail: all.kz@sms-online.com tel.: +7 (727) 295 93 49 |
| «Timwe Telecommunication Limited Company» LLP | 258В Gagarin Ave., office 210, Almaty, Kazakhstan | Assel Raimkulova e-mail: assel.raimkulova@timwe.com tel.: +7 (727) 352 71 07 mob.: +7 701 769 0627 |
| «Mobile Multimedia Services» LLP | Almaty, Al-Farabi Ave., 21, office 1089 | Yelizaveta Alpysbayeva, Zaituna Makhametova e-mail: liza@mobcontent.kz, Zaituna@mobcontent.kz tel.: +7 (727) 393 37 81 mob.: +7 778 881 78 75 |
| «KazInfoTeh ATS» LLP | 211, Auezov Street, Kalkaman Micro District, 050006, Almaty City | Fedosseyeva Olga · +7 771 765 76 44 · f.olga@kazinfoteh.kz Амиргалиева Мэри · a.meri@kazinfoteh.kz · +77770079383 +7 (727) 292 15 93 · +7 (727) 398 57 61 · mail@kazinfoteh.kz |
| «RGL Service» LLP | Almaty, Timiryazeva str., 15/3A | Syrgabaev Nurlan tel.: +7 701 713 46 18, 356 88 99 (вн 105) e-mail: nsyrgabayev@rglservice.kz |
| «Intervale Kazakhstan» LLP | Almaty, Shevchenko Str., 118, office 234, Business center «Altyn Gasyr» | Alibek Sabraliyev email: info@intervale.kz tel.: +7 (727) 244 04 48 |
Commercial offers are received at the following address: 2G Timiryazev str., Almaty or by e-mail vasproviders@kcell.kz, email@kcell.kz
To software developers
Kcell JSC is looking to cooperate with software developers to work on its projects. If you are interested, please fill out the application form.
Content - Providers
"Service" - services of the Provider, rendered to the Users through the access ensured by the Operator to the Provider’s content via the GSM network using the Technology.
"Content" - a substantial part of the Service. SMS, USSD, voice including IVR, MMS, WAP, GPRS and other technologies, implemented within the scope of Technology, may represent a transport medium for content transfer from the Provider to the User.
"Identifier" - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.
| A non-recurring payment for the allocation of a Digital Identifier | Level 1 – up to 3 numbers - 500 000 ₸ Level 2 – up to 5 numbers - 1 000 000 ₸ Level 3 – 5+ numbers - 1 500 000 ₸ One-time fee per identifier - 250 000 ₸, incl. VAT. |
| Monthly fee per identifier | Bronze - 15 000 ₸/mo Silver - 25 000 ₸/mo Gold - 70 000 ₸/mo Platinum - 150 000 ₸/mo |
| Income from standard services where users are charged minimum 7tenge is distributed | Operator - 60% Provider - 40% |
| Category | Format | Example | Note |
| Bronze | Numbers other than Platinum, Gold and Silver category | 2548, 4217, 9685 | - SMS and USSD: capacity up to 20 tps; - IVR (voice call): capacity up to 30 channels over SIP and up to 32 channels over E1 |
| Silver | 3-digit numbers not included in Platinum and Gold category - BXC, AXB. 4-digit numbers with two similar digits in a row - ABCC, AABC, ABBC, а также ABCB, BABC 5-digit numbers not included in Platinum and Gold category – AAXXX, XXXAA, AXAAA, AAXAA, AAAXA; 6-digit numbers not included in Platinum and Gold category – AAAXXX, AAXXXX, XXXXAA, AXAAAA, AXAXXX, AXAXAX, AAAAXA, XXXAXA |
625, 538, 1200, 1120, 2334, 5070, 9192 | - SMS and USSD: capacity up to 30 tps; - IVR: capacity up to 60 channels over SIP and up to 64 channels over E1 |
| Gold | 3-digit numbers not included in Platinum category - AAX, XAX, XAA, ABC; 4-digit numbers not included in Platinum category - XAAA, AAAX, ABCD, DCBA, AABB, ABBA, ABAB, ABAA; 5-digit numbers not included in Platinum category - AXXXX, XXXXA; 6-digit numbers not included in Platinum category - AXXXXX, XXXXXA |
116, 616, 611, 123, 321, 6111, 1116, 1234, 4321, 1122, 1221, 1212, 7077 | - SMS and USSD: capacity up to 40 tps; - IVR: capacity up to 160 channels over SIP and up to 120 channels over E1 |
| Platinum | 3-, 4-, 5- and 6-digit numbers - AAA, AAAA, ААААА, АААААА | 9999, 222 | - SMS and USSD: capacity up to 50 tps; - IVR: capacity up to 200 channels over SIP and up to 240 channels over E1 |
Providers are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Notarized copies of licenses (such as, lottery license, etc.)
- Certificate of no outstanding tax liability issued by Tax Committee
As well as Commercial Offer containing:
- An offer dealing with the Provider’s services
- Description of services
- Price
- Preferred digital identifier number(s)
Commercial Offer:
- Is submitted in scanned copy
- On company letterhead
- Bears a company seal and authorized person’s signature
- Contains the company’s mailing and banking details
- Bears reference number and ‘sent’ date.
Persons for contact: vasproviders@kcell.kz.
Bulk SMS
"Bulk SMS" - automated dissemination of multiple text messages to a target group of recipients.
"Spam" - dissemination of information and/or content which is neither solicited by users nor related to the service used.
"Identifier" - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.
"Alphanumeric identifier" - alphabetical reference to the sender of bulk SMS.
According to Rules of Mobile Services Provision, approved by RK Government Resolution #1718 of 30 December 2011, sending sms ads over mobile networks is subject to the subscriber’s consent (para 2 of item 36).
Recipient can give consent:
- In writing – a questionnaire form signed by the recipient and containing his/her personal details;
- Electronically – a questionnaire form containing his/her consent is filled in online;
- Via SMS – a text message containing his/her consent sent to provider’s digital identifier;
- Key requirements – recipient can be identified and his/her consent (filled in questionnaire form) can be provided immediately upon Operator’s request.
Sending of information bulk sms by legal entities, including public bodies, using short numbers allocated to them, where appropriate, is only allowed within the scope of social services commissioning, as well as in order to assist the law enforcement agencies in preventing crimes.
The customer who is ordering bulk sms must be registered in the register of suppliers commissioned to provide social services and provide Operator with documents proving the social services commissioning (name of the service ordered by state, a copy of contract for social service commissioning as well as supplier’s title documents).
* Where a Provider is found to have disseminated information and/or content which has not been solicited (Spam) or is not a part of the Service, Operator may disconnect such Provider from the Technical Solution with no prior notice and claim a penalty of 70 (seventy) tenge per each disseminated message, which, however, may not be less than 1 000 000 (one million) tenge. Operator may refuse to pay remuneration to the Provider under the digital identifier contract. Dissemination of Spam can also serve as a ground for Operator’s unilateral termination of the contract.
| Alphanumeric |
Sender field is typed in letters. It is a brand or company name and allows recipients to easily identify the sender. Recipients are not able to reply to the message. Example - Kompaniya Alphabetic identifiers no longer than 10 Latin characters (uppercase and lowercase). Alphabetic identifier may be with or without spaces. |
| Digital Identifier |
Sender field is typed in numbers. Digital identifier is used when recipients are supposed to reply to the message. Example - 4848 |
|
Total SMS in a given accounting period (month) |
Charge per SMS sent by Client to User/by User to Client on the network of Kcell JSC, tenge, incl. VAT |
|---|---|
|
1 - 49 999 |
7.00 |
|
50 000 - 99 999 |
6.90 |
|
100 000 - 999 999 |
6.80 |
|
1 000 000 - 1 999 999 |
6.60 |
|
2 000 000 - 4 999 999 |
6.50 |
|
5 000 000 - 9 999 999 |
6.40 |
|
10 000 000+ |
6.35 |
* Tariff 4 includes sending and receiving of onnet SMS only. Tariff 4 does not provide for the Client’s right to transfer or resell the Identifiers to third parties and, while on this tariff, SMS from/to International A2P SMS will be blocked by Operator.
International A2P SMS are SMS relating to international/foreign:
- payment systems;
- e-wallets and/or settlement systems, e-payments processing systems;
- social media, international OTT applications;
- online gaming services;
- e-mail services, file hosting service, search engines;
- online booking systems;
- taxi services, car rental and car spare parts;
- bookmakers and online casinos;
- online media services, online cinemas, TV and music streaming services, online educational services;
- postal and delivery services, online stores;
- companies that develop, produce or sell cosmetics, medicines, sports nutrition and nutritional supplements;
- online consulting of brokerage companies and crypto-currency;
- smartphone manufacturers;
- recruitment services, airlines;
- Web resources of the domain zone of a country other than the country of the Operator;
- mobile operators, except those registered in the Republic of Kazakhstan
SMS messages – SMS other than SMS from/to international services and/or with reference thereto.
* VAT inclusive.
Providers are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Notarized copies of licenses (such as, lottery license, etc.)
-Certificate of no outstanding tax liability issued by Tax Committee
As well as Commercial Offer containing:
- An offer dealing with the Provider’s services
- Description of services
- Price
- Preferred digital identifier number(s)
Commercial Offer:
- Is submitted in scanned copy
- On company letterhead
- Bears a company seal and authorized person’s signature
- Contains the company’s mailing and banking details
- Bears reference number and ‘sent’ date.
- Operator may refuse to sign a contract with the Provider if estimated number of SMS is less than 100 000 per month.
In such cases, Providers are recommended to apply to one of the Operator’s mobile marketing partners:
| Company | Address | Contact details |
| KazInfoTech ACP LLP | Almaty, Kabanbay Batyr str., 184 |
Vorobyeva Svetlana 273-64-56, 390-43-05 |
| «I-FREEDOM» LLP (i-Free) | Almaty, Seifullin str, 83 |
Assiya Dauyek |
| ТОО "Mobile Multimedia Services" | Almaty, Medeusky district, Abaya 27, app. 39, 52 |
Zaituna Makhametova |
| SMS-Consult LLP | Almaty, Raimbek Str., 348а, office 116 |
Shevkunov Vladimir |
Persons for contact: email@kcell.kz, sme_partners@kcell.kz.
IVR services. Call Center
"Free Phone" - Operator’s service, whereby calls to short codes are paid by the called party, not by the calling party.
"Identifier " - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.
"Direct connection" - any type of connection which has no call forwarding fee.
"E1 connection" - digital data stream. E1 has 30 B-channels 64kbps each for voice and data and 2 signaling channels.
Available for existing and potential client.
Easy-to-remember number (unlike landline and 8-800-XXXXXXXX).
Supports several connection types (Call Forwarding, direct connection, SIP, etc.).
Reachable from any part of Kazakhstan.
| A non-recurring payment for the allocation of a Digital Identifier |
1 level – up to 3 (inclusive) Digital Identifiers - 500 000 ₸, |
| Monthly fee per identifier |
Bronze - 15 000 ₸/month |
| Compensation per minute of call | Direct connection - 15 ₸/min Call Forwarding - 25 ₸/min |
* VAT inclusive.
Depending on the client’s capabilities, connection can be of two main types:
| Direct Connection |
E1 |
| Call Forwarding | Call Forwarding to landlines or other mobile networks |
| Category | Format | Example |
| Bronze | All codes, not included in Platinum, Gold, Silver categories | 2548, 4217, 9685 |
| Silver | 3-digit numbers not in ‘Platinum, Gold’ category BXC, AXB. All 4-digit numbers in which two consecutive digits are same: ABCC, AABC, ABBC, and ABCB, BABC | 625, 538, 1200, 1120, 2334, 5070, 9192 |
| Gold | 3- digit numbers not in ‘Platinum’ category AAX, XAX, XAA, ABC, CBA. Also 4-digit numbers XAAA, AAAX, ABCD, DCBA, AABB, ABBA, ABAB, ABAA | 116, 616, 611, 123, 321, 6111, 1116, 1234, 4321, 1122, 1221, 1212, 7077 |
| Platinum | 3, 4-digit numbers AAA, AAAA | 9999, 222 |
Providers are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Notarized copies of licenses (such as, lottery license, etc.)
-Certificate of no outstanding tax liability issued by Tax Committee
As well as Commercial Offer containing:
- An offer dealing with the Provider’s services
- Description of services
- Price
- Preferred digital identifier number(s)
Commercial Offer:
- Is submitted in scanned copy
- On company letterhead
- Bears a company seal and authorized person’s signature
- Contains the company’s mailing and banking details
- Bears reference number and ‘sent’ date.
Persons for contact: email@kcell.kz, sme_partners@kcell.kz.
International A2P Bulk SMS
Definitions
International A2P Bulk SMS are messages identified by the Operator’s equipment as SMS messages, originally generated by Business application in any country, including Operator’s country, and/or those sent from the territory of any country and related to international / foreign OTT services, international / foreign partners (organizations, companies, etc.), as well as any mention of such organizations or companies or their international / foreign brand (trademark, logo, etc.), even if they have a representative office and / or registered legal entity in the Operator’s country.
Service request
Send request to Partners_SMS@kcell.kz
Type of connection
SS7, SMPP
Service – services of SMS-Aggregator, rendered to User via the communication network of Operator by means of the Technical solution.
Content – scope of the Service. SMS technology implemented within the scope of the Technical solution is used as a transport medium for the transmission of the Content via SMS-Aggregator to User.
Technical solution – a complex of software and hardware facilities, developed and maintained by the Operator, which enables data transfer via SMS-Aggregator to User and/or from User to SMS-Aggregator using the Service over the communication network of Operator and/or other telecommunications operators by means of Identifiers and SMS technology. User may use the Service through the use of subscriber terminals compatible with the Technical solution. The Technical solution for the provision of Telecommunication services may include the following components:
a) Connection of SMS-Aggregator to the Identifiers of Operator and/or other network operators;
b) Provision of technical connection to allow Users to access the Services of SMS-Aggregator through the use of Identifiers, or through other methods agreed between the Parties
Digital identifier – a designation that consists of a set of digits, letter and/or combination thereof and is used to identify SMS-Aggregator as the sender and/or recipient of SMS within the Service
Bulk SMS - automated dissemination of multiple text messages to a target group of recipients.
Spam – dissemination of information and/or content which is neither solicited by users nor related to the service used.
Alphanumeric identifier - alphabetical reference to the sender of bulk SMS.
According to Rules of Mobile Services Provision, approved by RK Government Resolution #1718 of 30 December 2011, sending sms ads over mobile networks is subject to the subscriber’s consent (par 2 of item 36).
Subscriber can provide consent:
- In writing – a questionnaire form signed by the recipient and containing his/her personal details;
- Electronically – a questionnaire form containing his/her consent is filled in online;
- Via SMS – a text message containing his/her consent sent to provider’s digital identifier;
- Key requirements – recipient can be identified and his/her consent (filled in questionnaire form) can be provided immediately upon Operator’s request.
Sending of information bulk sms by legal entities, including public bodies, using short numbers allocated to them, where appropriate, is only allowed within the scope of social services commissioning, as well as in order to assist the law enforcement agencies in preventing crimes.
The customer who is ordering bulk sms must be registered in the register of suppliers commissioned to provide social services and provide Operator with documents proving the social services commissioning (name of the service ordered by state, a copy of contract for social service commissioning as well as supplier’s title documents).
* Where a Provider is found to have disseminated information and/or content which has not been solicited (Spam) or is not a part of the Service, Operator may disconnect such Provider from the Technical Solution with no prior notice and claim a penalty of 70 (seventy) tenge per each disseminated message, which, however, may not be less than 1 000 000 (one million) tenge. Operator may refuse to pay remuneration to the Provider under the digital identifier contract. Dissemination of Spam can also serve as a ground for Operator’s unilateral termination of the contract.
Depending on the provider’s needs, operator provides two types of SMS messaging. Regardless of the type of bulk SMS, the SMPP 3.4 protocol will be is used for communication.
|
Alphanumeric |
Sender field is typed in letters. |
|
It is a brand or company name and allows recipients to easily identify the sender. |
|
|
Recipients are not able to reply to the message. |
|
|
Example - Kompaniya |
|
|
Alphabetic identifiers no longer than 10 Latin characters (uppercase and lowercase). |
|
|
Alphabetic identifier may be with or without spaces. |
|
|
Digital Identifier |
Sender field is typed in numbers. Digital identifier is used when recipients are supposed to reply to the message. |
|
Example - 4848 |
Cost of access to Bulk SMS service for Shared* and Dedicated** Identifiers
|
Tariff 1*** on Kcell JSC network |
||
|---|---|---|
|
Total SMS sent by Client to Users in a given accounting period (month) |
Charge per SMS sent by Client to User/by User to Client on Kcell JSC network, tenge, incl. VAT |
|
|
For SMS messages**** |
||
|
< |
1 500 000 |
7,2 |
|
1 500 000 |
> |
7,1 |
|
2 500 000 |
> |
7 |
Note:
* Shared Identifier means an alphabetic Identifier assigned on Kcell network to multiple Clients simultaneously. Shared Identifier may not contain the full or part of the Client’s name or its brand name.
** Dedicated Identifier means a numeric or alphabetic Identifier allocated to a single Client.
*** SMS from/to International A2P SMS will be blocked by Operator.
**** SMS messages other than those from/to international services and/or with reference thereto
The Agreement does not govern the relations of the Parties related to International A2P SMS and, if detected, such International A2P SMS will be blocked by Operator’s network equipment.
International A2P SMS include SMS related to International/foreign:
- payment systems
- e-wallets and/or settlement systems
- e-payments processing
- social media, international OTT applications
- online gaming services
- e-mail services, file hosting service, search engines
- online booking systems
- taxi services, car rental and car spare parts
- bookmakers and online casinos
- online media services, online cinemas, TV and music streaming services
- online educational services
- postal and delivery services
- online stores
- companies that develop, produce or sell cosmetics, medicines, sports nutrition and nutritional supplements
- online consulting of brokerage companies and crypto-currency
- smartphone manufacturers
- recruitment services
- airlines
- web resources of the domain zone of a country other than the country of the Operator
- Mobile operators, except those registered in the Republic of Kazakhstan.
Partners are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Certificate of no outstanding tax liability issued by Tax Committee
- Financial statements: balance sheet, profit and loss statement
Contract template
Contacts: Partners_SMS@kcell.kz
Accept payments made with cell phone airtime
Kcell JSC provides a unique service on payments market — mobimoney.
mobimoney offers a fast and easy way to accept payments for goods or services you sell from customers who wish to pay with their cell phone airtime.¹
This service is provided based on the API model and can be integrated into any of your applications, website or cash register.
Methods of accepting payments made with cell phone:
- online on your website or mobile application
- via mobimoney.kz or mobimoney app
- via SMS, USSD
Benefits:
- More purchases and higher average check
- Access to a multi-million audience
- 24/7 support service
- Personal account to monitor transactions
- Joint loyalty programs and promotions to promote your business
- Payments are credited the next business day to your bank account with any bank in Kazakhstan
Charges:
- Free activation
- No monthly fee and service fee
- Fee for actual payments only
- Individual fee depending on turnover and types of payment
- Step 1: Send a request for service activation to mfs_partners@kcell.kzIn your request, provide the following information:
- Company name
- Company BIN
- Business segment
- Services provided/goods sold
- Turnover in the past 12 months
- Expected turnover including mobile payments
- Average check
- Contact details
- Step 2: Get a price quote, indicating the order and logic of payments made with the use of e-money, and documentation on integration
- Step 3: Sing a contract
- Step 4: Integrate mobimoneywith your systems and start accepting payments
¹Payments are made through the electronic money system, i.e. a customer should purchase electronic money in order to use them to pay for goods and services of third parties (suppliers) as well as for other operations.