For partners
Value added services and products unit focuses on such directions as mobile content, mobile marketing, new services, mobile internet, mobile games and entertainment. A set of software and hardware tools developed and maintained by JS «Kcell» allow to provide its subscribers with access to wide range of services of content providers.
| Company | Address | Contact details |
|---|---|---|
| LTD «АйФридом» (i-Free) | Almaty, st. Zheltoksan 188 | Zhanna Aukhadieva e-mail: i-free.kz@i-free.com tel.: +7 (727) 3494292 mob.:+7 701 220 32 80 |
| «Zero Gravity» LLP | 531, Seifullin av, Business centre "Saryarka-Aluan", Almaty | Raimbergenov Sanat e-mail: sanat@zerogravity.kz tel.: +7 (727) 356 79 56 mob.: +7 701 555 76 69 |
| «SMS-Consult» (СМС-Консалт) LLP | Almaty, Raimbek Str., 348а, office 116 | Shevkunov Vladimir email: info@sms-consult.kz tel.: +7 727 244 76 56, +7 727 356 76 56 |
| «Telematics Asia» LLP | Almaty, Rozybakiev str., 173/24, ap.23 | e-mail: all.kz@sms-online.com tel.: +7 (727) 295 93 49 |
| «Timwe Telecommunication Limited Company» LLP | 258В Gagarin Ave., office 210, Almaty, Kazakhstan | Assel Raimkulova e-mail: assel.raimkulova@timwe.com tel.: +7 (727) 352 71 07 mob.: +7 701 769 0627 |
| «Mobile Multimedia Services» LLP | Almaty, Al-Farabi Ave., 21, office 1089 | Yelizaveta Alpysbayeva, Zaituna Makhametova e-mail: liza@mobcontent.kz, Zaituna@mobcontent.kz tel.: +7 (727) 393 37 81 mob.: +7 778 881 78 75 |
| «KazInfoTeh ATS» LLP | 211, Auezov Street, Kalkaman Micro District, 050006, Almaty City | Fedosseyeva Olga · +7 771 765 76 44 · f.olga@kazinfoteh.kz Амиргалиева Мэри · a.meri@kazinfoteh.kz · +77770079383 +7 (727) 292 15 93 · +7 (727) 398 57 61 · mail@kazinfoteh.kz |
| «RGL Service» LLP | Almaty, Timiryazeva str., 15/3A | Syrgabaev Nurlan tel.: +7 701 713 46 18, 356 88 99 (вн 105) e-mail: nsyrgabayev@rglservice.kz |
| «Intervale Kazakhstan» LLP | Almaty, Shevchenko Str., 118, office 234, Business center «Altyn Gasyr» | Alibek Sabraliyev email: info@intervale.kz tel.: +7 (727) 244 04 48 |
Commercial offers are received at the following address: 2G Timiryazev str., Almaty or by e-mail vasproviders@kcell.kz, email@kcell.kz
Content - Providers
"Service" - services of the Provider, rendered to the Users through the access ensured by the Operator to the Provider’s content via the GSM network using the Technology.
"Content" - a substantial part of the Service. SMS, USSD, voice including IVR, MMS, WAP, GPRS and other technologies, implemented within the scope of Technology, may represent a transport medium for content transfer from the Provider to the User.
"Identifier" - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.
| A non-recurring payment for the allocation of a Digital Identifier | Level 1 – up to 3 numbers - 500 000 ₸ Level 2 – up to 5 numbers - 1 000 000 ₸ Level 3 – 5+ numbers - 1 500 000 ₸ One-time fee per identifier - 250 000 ₸, incl. VAT. |
| Monthly fee per identifier | Bronze - 15 000 ₸/mo Silver - 25 000 ₸/mo Gold - 70 000 ₸/mo Platinum - 150 000 ₸/mo |
| Income from standard services where users are charged minimum 7tenge is distributed | Operator - 60% Provider - 40% |
| Category | Format | Example | Note |
| Bronze | Numbers other than Platinum, Gold and Silver category | 2548, 4217, 9685 | - SMS and USSD: capacity up to 20 tps; - IVR (voice call): capacity up to 30 channels over SIP and up to 32 channels over E1 |
| Silver | 3-digit numbers not included in Platinum and Gold category - BXC, AXB. 4-digit numbers with two similar digits in a row - ABCC, AABC, ABBC, а также ABCB, BABC 5-digit numbers not included in Platinum and Gold category – AAXXX, XXXAA, AXAAA, AAXAA, AAAXA; 6-digit numbers not included in Platinum and Gold category – AAAXXX, AAXXXX, XXXXAA, AXAAAA, AXAXXX, AXAXAX, AAAAXA, XXXAXA |
625, 538, 1200, 1120, 2334, 5070, 9192 | - SMS and USSD: capacity up to 30 tps; - IVR: capacity up to 60 channels over SIP and up to 64 channels over E1 |
| Gold | 3-digit numbers not included in Platinum category - AAX, XAX, XAA, ABC; 4-digit numbers not included in Platinum category - XAAA, AAAX, ABCD, DCBA, AABB, ABBA, ABAB, ABAA; 5-digit numbers not included in Platinum category - AXXXX, XXXXA; 6-digit numbers not included in Platinum category - AXXXXX, XXXXXA |
116, 616, 611, 123, 321, 6111, 1116, 1234, 4321, 1122, 1221, 1212, 7077 | - SMS and USSD: capacity up to 40 tps; - IVR: capacity up to 160 channels over SIP and up to 120 channels over E1 |
| Platinum | 3-, 4-, 5- and 6-digit numbers - AAA, AAAA, ААААА, АААААА | 9999, 222 | - SMS and USSD: capacity up to 50 tps; - IVR: capacity up to 200 channels over SIP and up to 240 channels over E1 |
Providers are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Notarized copies of licenses (such as, lottery license, etc.)
- Certificate of no outstanding tax liability issued by Tax Committee
As well as Commercial Offer containing:
- An offer dealing with the Provider’s services
- Description of services
- Price
- Preferred digital identifier number(s)
Commercial Offer:
- Is submitted in scanned copy
- On company letterhead
- Bears a company seal and authorized person’s signature
- Contains the company’s mailing and banking details
- Bears reference number and ‘sent’ date.
Persons for contact: vasproviders@kcell.kz.
Bulk SMS
"Bulk SMS" - automated dissemination of multiple text messages to a target group of recipients.
"Spam" - dissemination of information and/or content which is neither solicited by users nor related to the service used.
"Identifier" - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.
"Alphanumeric identifier" - alphabetical reference to the sender of bulk SMS.
According to Rules of Mobile Services Provision, approved by RK Government Resolution #1718 of 30 December 2011, sending sms ads over mobile networks is subject to the subscriber’s consent (para 2 of item 36).
Recipient can give consent:
- In writing – a questionnaire form signed by the recipient and containing his/her personal details;
- Electronically – a questionnaire form containing his/her consent is filled in online;
- Via SMS – a text message containing his/her consent sent to provider’s digital identifier;
- Key requirements – recipient can be identified and his/her consent (filled in questionnaire form) can be provided immediately upon Operator’s request.
Sending of information bulk sms by legal entities, including public bodies, using short numbers allocated to them, where appropriate, is only allowed within the scope of social services commissioning, as well as in order to assist the law enforcement agencies in preventing crimes.
The customer who is ordering bulk sms must be registered in the register of suppliers commissioned to provide social services and provide Operator with documents proving the social services commissioning (name of the service ordered by state, a copy of contract for social service commissioning as well as supplier’s title documents).
* Where a Provider is found to have disseminated information and/or content which has not been solicited (Spam) or is not a part of the Service, Operator may disconnect such Provider from the Technical Solution with no prior notice and claim a penalty of 70 (seventy) tenge per each disseminated message, which, however, may not be less than 1 000 000 (one million) tenge. Operator may refuse to pay remuneration to the Provider under the digital identifier contract. Dissemination of Spam can also serve as a ground for Operator’s unilateral termination of the contract.
| Alphanumeric |
Sender field is typed in letters. It is a brand or company name and allows recipients to easily identify the sender. Recipients are not able to reply to the message. Example - Kompaniya Alphabetic identifiers no longer than 10 Latin characters (uppercase and lowercase). Alphabetic identifier may be with or without spaces. |
| Digital Identifier |
Sender field is typed in numbers. Digital identifier is used when recipients are supposed to reply to the message. Example - 4848 |
| Общее количество SMS-сообщений | Стоимость за одно SMS-сообщение отправленное Клиентом Пользователю / Пользователем Клиенту, внутри сети АО «Кселл», тенге с учетом НДС | |||
|---|---|---|---|---|
| Тарифный план 2*** | Тарифный план 3**** | Тарифный план 4***** | ||
| от 1 | 99 999,00 | 4,2 | 4,6 | 4,5 |
| от 100 000 | 599 999,00 | 3,8 | 4,2 | 4,5 |
| от 600 000 | 1 999 999,00 | 3,3 | 3,7 | 4,5 |
| от 2 000 000 | 4 999 999,00 | 3,2 | 3,4 | 4,5 |
| от 5 000 000 | 9 999 999,00 | 3 | 3,2 | 4,5 |
| от 10 000 000 | 15 999 999,00 | 3 | 3,1 | 4,5 |
* VAT inclusive.
Providers are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Notarized copies of licenses (such as, lottery license, etc.)
-Certificate of no outstanding tax liability issued by Tax Committee
As well as Commercial Offer containing:
- An offer dealing with the Provider’s services
- Description of services
- Price
- Preferred digital identifier number(s)
Commercial Offer:
- Is submitted in scanned copy
- On company letterhead
- Bears a company seal and authorized person’s signature
- Contains the company’s mailing and banking details
- Bears reference number and ‘sent’ date.
- Operator may refuse to sign a contract with the Provider if estimated number of SMS is less than 100 000 per month.
In such cases, Providers are recommended to apply to one of the Operator’s mobile marketing partners:
| Company | Address | Contact details |
| KazInfoTech ACP LLP | Almaty, Kabanbay Batyr str., 184 |
Vorobyeva Svetlana 273-64-56, 390-43-05 |
| «I-FREEDOM» LLP (i-Free) | Almaty, Seifullin str, 83 |
Assiya Dauyek |
| ТОО "Mobile Multimedia Services" | Almaty, Medeusky district, Abaya 27, app. 39, 52 |
Zaituna Makhametova |
| SMS-Consult LLP | Almaty, Raimbek Str., 348а, office 116 |
Shevkunov Vladimir |
Persons for contact: email@kcell.kz, sme_partners@kcell.kz.
IVR services. Call Center
"Free Phone" - Operator’s service, whereby calls to short codes are paid by the called party, not by the calling party.
"Identifier " - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.
"Direct connection" - any type of connection which has no call forwarding fee.
"E1 connection" - digital data stream. E1 has 30 B-channels 64kbps each for voice and data and 2 signaling channels.
Available for existing and potential client.
Easy-to-remember number (unlike landline and 8-800-XXXXXXXX).
Supports several connection types (Call Forwarding, direct connection, SIP, etc.).
Reachable from any part of Kazakhstan.
| A non-recurring payment for the allocation of a Digital Identifier |
1 level – up to 3 (inclusive) Digital Identifiers - 500 000 ₸, |
| Monthly fee per identifier |
Bronze - 15 000 ₸/month |
| Compensation per minute of call | Direct connection - 15 ₸/min Call Forwarding - 25 ₸/min |
* VAT inclusive.
Depending on the client’s capabilities, connection can be of two main types:
| Direct Connection |
E1 |
| Call Forwarding | Call Forwarding to landlines or other mobile networks |
| Category | Format | Example |
| Bronze | All codes, not included in Platinum, Gold, Silver categories | 2548, 4217, 9685 |
| Silver | 3-digit numbers not in ‘Platinum, Gold’ category BXC, AXB. All 4-digit numbers in which two consecutive digits are same: ABCC, AABC, ABBC, and ABCB, BABC | 625, 538, 1200, 1120, 2334, 5070, 9192 |
| Gold | 3- digit numbers not in ‘Platinum’ category AAX, XAX, XAA, ABC, CBA. Also 4-digit numbers XAAA, AAAX, ABCD, DCBA, AABB, ABBA, ABAB, ABAA | 116, 616, 611, 123, 321, 6111, 1116, 1234, 4321, 1122, 1221, 1212, 7077 |
| Platinum | 3, 4-digit numbers AAA, AAAA | 9999, 222 |
Providers are required to submit the scanned copies of documents listed below:
- Charter
- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider
- Bank account number
- Copy of certificate of state registration
- Copy of Taxpayer certificate
- Copy VAT certificate (if any)
- Notarized copies of licenses (such as, lottery license, etc.)
-Certificate of no outstanding tax liability issued by Tax Committee
As well as Commercial Offer containing:
- An offer dealing with the Provider’s services
- Description of services
- Price
- Preferred digital identifier number(s)
Commercial Offer:
- Is submitted in scanned copy
- On company letterhead
- Bears a company seal and authorized person’s signature
- Contains the company’s mailing and banking details
- Bears reference number and ‘sent’ date.
Persons for contact: email@kcell.kz, sme_partners@kcell.kz.