For partners

Value added services and products unit focuses on such directions as mobile content, mobile marketing, new services, mobile internet, mobile games and entertainment. A set of software and hardware tools developed and maintained by JS «Kcell» allow to provide its subscribers with access to wide range of services of content providers.

The List of partners of development additional services and mobile marketing
Company Address Contact details
LTD «АйФридом» (i-Free) Almaty, st. Zheltoksan 188 Zhanna Aukhadieva
e-mail: i-free.kz@i-free.com
tel.: +7 (727) 3494292
mob.:+7 701 220 32 80
«Zero Gravity» LLP 531, Seifullin av, Business centre "Saryarka-Aluan", Almaty Raimbergenov Sanat
e-mail: sanat@zerogravity.kz
tel.: +7 (727) 356 79 56
mob.: +7 701 555 76 69
«SMS-Consult» (СМС-Консалт) LLP Almaty, Raimbek Str., 348а, office 116 Shevkunov Vladimir
email: info@sms-consult.kz
tel.: +7 727 244 76 56, +7 727 356 76 56
«Telematics Asia» LLP Almaty, Rozybakiev str., 173/24, ap.23 e-mail: all.kz@sms-online.com tel.: +7 (727) 295 93 49
«Timwe Telecommunication Limited Company» LLP 258В Gagarin Ave., office 210, Almaty, Kazakhstan Assel Raimkulova
e-mail: assel.raimkulova@timwe.com
tel.: +7 (727) 352 71 07
mob.: +7 701 769 0627
«Mobile Multimedia Services» LLP Almaty, Al-Farabi Ave., 21, office 1089 Yelizaveta Alpysbayeva, Zaituna Makhametova
e-mail: liza@mobcontent.kz, Zaituna@mobcontent.kz tel.: +7 (727) 393 37 81
mob.: +7 778 881 78 75
«KazInfoTeh ATS» LLP 211, Auezov Street, Kalkaman Micro District, 050006, Almaty City Fedosseyeva Olga · +7 771 765 76 44 · f.olga@kazinfoteh.kz
Амиргалиева Мэри · a.meri@kazinfoteh.kz · +77770079383
+7 (727) 292 15 93 · +7 (727) 398 57 61 · mail@kazinfoteh.kz
«RGL Service» LLP Almaty, Timiryazeva str., 15/3A Syrgabaev Nurlan
tel.: +7 701 713 46 18, 356 88 99 (вн 105)
e-mail: nsyrgabayev@rglservice.kz
«Intervale Kazakhstan» LLP Almaty, Shevchenko Str., 118, office 234, Business center «Altyn Gasyr» Alibek Sabraliyev
email: info@intervale.kz
tel.: +7 (727) 244 04 48

Commercial offers are received at the following address: 2G Timiryazev str., Almaty or by e-mail vasproviders@kcell.kz, email@kcell.kz

Content - Providers

"Service" - services of the Provider, rendered to the Users through the access ensured by the Operator to the Provider’s content via the GSM network using the Technology.

"Content" - a substantial part of the Service. SMS, USSD, voice including IVR, MMS, WAP, GPRS and other technologies, implemented within the scope of Technology, may represent a transport medium for content transfer from the Provider to the User.

"Identifier" - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.

A non-recurring payment for the allocation of a Digital Identifier 1 level – up to 3 (inclusive) Digital Identifiers - 500 000 ₸,
2 level – up to 5 (inclusive) Digital Identifiers - 1 000 000 ₸,
3 level – more than 5 Digital Identifiers - 1 500 000 ₸
Monthly fee per identifier Bronze - 15 000 ₸/month
Silver - 25 000 ₸/month
Gold - 70 000 ₸/month
Platinum - 150 000 ₸/month
Income from standard services where users are charged minimum 7tenge is distributed Operator - 60%
Provider - 40%
Category Format Example
Bronze All codes, not included in Platinum, Gold, Silver categories 2548, 4217, 9685
Silver 3-digit numbers not in ‘Platinum, Gold’ category BXC, AXB. All 4-digit numbers in which two consecutive digits are same: ABCC, AABC, ABBC, and ABCB, BABC 625, 538, 1200, 1120, 2334, 5070, 9192
Gold 3- digit numbers not in ‘Platinum’ category AAX, XAX, XAA, ABC, CBA. Also 4-digit numbers XAAA, AAAX, ABCD, DCBA, AABB, ABBA, ABAB, ABAA 116, 616, 611, 123, 321, 6111, 1116, 1234, 4321, 1122, 1221, 1212, 7077
Platinum 3, 4-digit numbers AAA, AAAA 9999, 222

Providers are required to submit the scanned copies of documents listed below:

- Charter

- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider

- Bank account number

- Copy of certificate of state registration

- Copy of Taxpayer certificate

- Copy VAT certificate (if any)

- Notarized copies of licenses (such as, lottery license, etc.)

- Certificate of no outstanding tax liability issued by Tax Committee


As well as Commercial Offer containing:

- An offer dealing with the Provider’s services

- Description of services

- Price

- Preferred digital identifier number(s)


Commercial Offer:

- Is submitted in scanned copy

- On company letterhead

- Bears a company seal and authorized person’s signature

- Contains the company’s mailing and banking details

- Bears reference number and ‘sent’ date.

Contract template

Persons for contact: vasproviders@kcell.kz.


Bulk SMS

"Bulk SMS" - automated dissemination of multiple text messages to a target group of recipients.

"Spam" - dissemination of information and/or content which is neither solicited by users nor related to the service used.

"Identifier" - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.

"Alphanumeric identifier" - alphabetical reference to the sender of bulk SMS.

According to Rules of Mobile Services Provision, approved by RK Government Resolution #1718 of 30 December 2011, sending sms ads over mobile networks is subject to the subscriber’s consent (para 2 of item 36).


Recipient can give consent:

- In writing – a questionnaire form signed by the recipient and containing his/her personal details;

- Electronically – a questionnaire form containing his/her consent is filled in online;

- Via SMS – a text message containing his/her consent sent to provider’s digital identifier;

- Key requirements – recipient can be identified and his/her consent (filled in questionnaire form) can be provided immediately upon Operator’s request.


Sending of information bulk sms by legal entities, including public bodies, using short numbers allocated to them, where appropriate, is only allowed within the scope of social services commissioning, as well as in order to assist the law enforcement agencies in preventing crimes.

The customer who is ordering bulk sms must be registered in the register of suppliers commissioned to provide social services and provide Operator with documents proving the social services commissioning (name of the service ordered by state, a copy of contract for social service commissioning as well as supplier’s title documents).

* Where a Provider is found to have disseminated information and/or content which has not been solicited (Spam) or is not a part of the Service, Operator may disconnect such Provider from the Technical Solution with no prior notice and claim a penalty of 70 (seventy) tenge per each disseminated message, which, however, may not be less than 1 000 000 (one million) tenge. Operator may refuse to pay remuneration to the Provider under the digital identifier contract. Dissemination of Spam can also serve as a ground for Operator’s unilateral termination of the contract.

Alphanumeric

Sender field is typed in letters.

It is a brand or company name and allows recipients to easily identify the sender.

Recipients are not able to reply to the message.

Example - Kompaniya

Alphabetic identifiers no longer than 10 Latin characters (uppercase and lowercase).

Alphabetic identifier may be with or without spaces.

Digital Identifier

Sender field is typed in numbers. Digital identifier is used when recipients are supposed to reply to the message.

Example - 4848

Тарифные планы для Выделенных идентификаторов**
Общее количество SMS-сообщений Стоимость за одно SMS-сообщение отправленное Клиентом Пользователю / Пользователем Клиенту, внутри сети АО «Кселл», тенге с учетом НДС
Тарифный план 2*** Тарифный план 3**** Тарифный план 4*****
от 1 99 999,00 4,2 4,6 4,5
от 100 000 599 999,00 3,8 4,2 4,5
от 600 000 1 999 999,00 3,3 3,7 4,5
от 2 000 000 4 999 999,00 3,2 3,4 4,5
от 5 000 000 9 999 999,00 3 3,2 4,5
от 10 000 000 15 999 999,00 3 3,1 4,5

* VAT inclusive.

Providers are required to submit the scanned copies of documents listed below:

- Charter

- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider

- Bank account number

- Copy of certificate of state registration

- Copy of Taxpayer certificate

- Copy VAT certificate (if any)

- Notarized copies of licenses (such as, lottery license, etc.)

-Certificate of no outstanding tax liability issued by Tax Committee


As well as Commercial Offer containing:

- An offer dealing with the Provider’s services

- Description of services

- Price

- Preferred digital identifier number(s)


Commercial Offer:

- Is submitted in scanned copy

- On company letterhead

- Bears a company seal and authorized person’s signature

- Contains the company’s mailing and banking details

- Bears reference number and ‘sent’ date.

Contract template

- Operator may refuse to sign a contract with the Provider if estimated number of SMS is less than 100 000 per month.

In such cases, Providers are recommended to apply to one of the Operator’s mobile marketing partners:


Company Address Contact details
KazInfoTech ACP LLP Almaty, Kabanbay Batyr str., 184

Vorobyeva Svetlana

273-64-56, 390-43-05
+7 701 109 08 88
+7 777 017 21 98
e - mail: svetlana@kazinfoteh.kz
valentina@kazinfoteh.kz

«I-FREEDOM» LLP (i-Free) Almaty, Seifullin str, 83

Assiya Dauyek
tel/fax: +7 (727) 244 92 64
mob.: +7 701 222 55 12
e - mail: i-free.kz@i-free.com

ТОО "Mobile Multimedia Services" Almaty, Medeusky district, Abaya 27, app. 39, 52

Zaituna Makhametova
tel.: + 7 727 293 85 33, +7 727 291 50 98
e-mail: zaituna@mobcontent.kz, zaituna@vas.kz

SMS-Consult LLP Almaty, Raimbek Str., 348а, office 116

Shevkunov Vladimir
email: info@sms-consult.kz
tel: +7 727 244 76 56
tel: +7 727 321 22 05

Persons for contact: email@kcell.kz, sme_partners@kcell.kz.

IVR services. Call Center

"Free Phone" - Operator’s service, whereby calls to short codes are paid by the called party, not by the calling party.

"Identifier " - a number from the Operator’s Number capacity used to provide user access to Provider’s Service. Digital identifier consists of a set of digits while alphanumeric identifier consists of letters.

"Direct connection" - any type of connection which has no call forwarding fee.

"E1 connection" - digital data stream. E1 has 30 B-channels 64kbps each for voice and data and 2 signaling channels.

Available for existing and potential client.

Easy-to-remember number (unlike landline and 8-800-XXXXXXXX).

Supports several connection types (Call Forwarding, direct connection, SIP, etc.).

Reachable from any part of Kazakhstan.

A non-recurring payment for the allocation of a Digital Identifier

1 level – up to 3 (inclusive) Digital Identifiers - 500 000 ₸,
2 level – up to 5 (inclusive) Digital Identifiers - 1 000 000 ₸,
3 level – more than 5 Digital Identifiers - 1 500 000 ₸

Monthly fee per identifier

Bronze - 15 000 ₸/month
Silver - 25 000 ₸/month
Gold - 70 000 ₸/month
Platinum - 150 000 ₸/month

Compensation per minute of call Direct connection - 10 ₸/min
Call Forwarding - 20 ₸/min

* VAT inclusive.

Depending on the client’s capabilities, connection can be of two main types:


Direct Connection

E1
SIP
Call Forwarding to Kcell, activ
PBX

Call Forwarding Call Forwarding to landlines or other mobile networks
Category Format Example
Bronze All codes, not included in Platinum, Gold, Silver categories 2548, 4217, 9685
Silver 3-digit numbers not in ‘Platinum, Gold’ category BXC, AXB. All 4-digit numbers in which two consecutive digits are same: ABCC, AABC, ABBC, and ABCB, BABC 625, 538, 1200, 1120, 2334, 5070, 9192
Gold 3- digit numbers not in ‘Platinum’ category AAX, XAX, XAA, ABC, CBA. Also 4-digit numbers XAAA, AAAX, ABCD, DCBA, AABB, ABBA, ABAB, ABAA 116, 616, 611, 123, 321, 6111, 1116, 1234, 4321, 1122, 1221, 1212, 7077
Platinum 3, 4-digit numbers AAA, AAAA 9999, 222

Providers are required to submit the scanned copies of documents listed below:

- Charter

- Document confirming the powers of the company CEO or any other person signing Commercial Offers, Contracts and other formal documents on behalf of the Provider

- Bank account number

- Copy of certificate of state registration

- Copy of Taxpayer certificate

- Copy VAT certificate (if any)

- Notarized copies of licenses (such as, lottery license, etc.)

-Certificate of no outstanding tax liability issued by Tax Committee


As well as Commercial Offer containing:

- An offer dealing with the Provider’s services

- Description of services

- Price

- Preferred digital identifier number(s)


Commercial Offer:

- Is submitted in scanned copy

- On company letterhead

- Bears a company seal and authorized person’s signature

- Contains the company’s mailing and banking details

- Bears reference number and ‘sent’ date.

Contract template

Persons for contact: vasproviders@kcell.kz